Estate Empire - Design Case Study
Estate Empire - Design Case Study
Estate Empire - Design Case Study
Designed the entire platform for Estate Empire from scratch, including all key pages, focusing on simplicity, functionality, and a modern user experience.
CLIENT
Estate Empire
TIMELINE
2 Months
SERVICES
Real Estate
WEBSITE
Under Development
MORE DETAILS
*Due to confidentiality, some data and metrics in this case study have been modified or omitted.
OVERVIEW
Estate Empire is a New York-based real estate startup focused on residential rentals. Before this project, the company had no online presence, and real estate transactions relied on word-of-mouth referrals and direct agent interactions. This traditional model caused inefficiencies, miscommunication, and lost opportunities.
The company wanted to create a centralized platform where:
Renters could easily browse verified property listings and contact agents.
Agents could efficiently manage their properties, documents, and client interactions.
Estate Empire is a New York-based real estate startup focused on residential rentals. Before this project, the company had no online presence, and real estate transactions relied on word-of-mouth referrals and direct agent interactions. This traditional model caused inefficiencies, miscommunication, and lost opportunities.
The company wanted to create a centralized platform where:
Renters could easily browse verified property listings and contact agents.
Agents could efficiently manage their properties, documents, and client interactions.
Estate Empire is a New York-based real estate startup focused on residential rentals. Before this project, the company had no online presence, and real estate transactions relied on word-of-mouth referrals and direct agent interactions. This traditional model caused inefficiencies, miscommunication, and lost opportunities.
The company wanted to create a centralized platform where:
Renters could easily browse verified property listings and contact agents.
Agents could efficiently manage their properties, documents, and client interactions.
MY ROLE
I led the UX research and design for a real estate platform aimed at solving key challenges in the industry. Through user interviews and competitive analysis, I gained insights into the struggles faced by both renters and agents. These findings shaped the platform’s design, ensuring it meets the needs of all stakeholders while setting the foundation for a seamless real estate experience.
I led the UX research and design for a real estate platform aimed at solving key challenges in the industry. Through user interviews and competitive analysis, I gained insights into the struggles faced by both renters and agents. These findings shaped the platform’s design, ensuring it meets the needs of all stakeholders while setting the foundation for a seamless real estate experience.
I led the UX research and design for a real estate platform aimed at solving key challenges in the industry. Through user interviews and competitive analysis, I gained insights into the struggles faced by both renters and agents. These findings shaped the platform’s design, ensuring it meets the needs of all stakeholders while setting the foundation for a seamless real estate experience.
THE PROCESS:
1. USER RESEARCH
To gain deeper insights into the challenges faced by customers and agents, I conducted a survey after engaging with key stakeholders to refine the survey structure and craft relevant questions.
To gain deeper insights into the challenges faced by customers and agents, I conducted a survey after engaging with key stakeholders to refine the survey structure and craft relevant questions.
To gain deeper insights into the challenges faced by customers and agents, I conducted a survey after engaging with key stakeholders to refine the survey structure and craft relevant questions.
SURVEY INSIGHTS &
DESIGN CHOICES
RENTER SURVEY
SURVEY INSIGHTS & DESIGN CHOICES
RENTER SURVEY
SURVEY INSIGHTS & DESIGN CHOICES
RENTER SURVEY
Create a centralized rental marketplace where renters can browse verified listings, contact agents, and manage documents all in one place.
Make location a mandatory field for property listings, integrating Google Maps for precise positioning.
Add badges/icons for key property features (e.g., "Furnished," "Pet-Friendly") to improve listing clarity.
Introduce an in-app chat/messaging system for direct communication between renters and agents.
Create a centralized rental marketplace where renters can browse verified listings, contact agents, and manage documents all in one place.
Make location a mandatory field for property listings, integrating Google Maps for precise positioning.
Add badges/icons for key property features (e.g., "Furnished," "Pet-Friendly") to improve listing clarity.
Introduce an in-app chat/messaging system for direct communication between renters and agents.
Create a centralized rental marketplace where renters can browse verified listings, contact agents, and manage documents all in one place.
Make location a mandatory field for property listings, integrating Google Maps for precise positioning.
Add badges/icons for key property features (e.g., "Furnished," "Pet-Friendly") to improve listing clarity.
Introduce an in-app chat/messaging system for direct communication between renters and agents.
SURVEY INSIGHTS &
DESIGN CHOICES
AGENT SURVEY
SURVEY INSIGHTS & DESIGN CHOICES
AGENT SURVEY
SURVEY INSIGHTS & DESIGN CHOICES
AGENT SURVEY
Develop an agent dashboard that allows them to easily upload, edit, and manage multiple listings in one place.
Implement a status update system (e.g., "Available," "Rented") to reduce outdated listings.
Include real-time analytics to help agents track listing performance and client engagement.
Offer multi-device accessibility, ensuring seamless access on mobile, tablet, and desktop.
Develop an agent dashboard that allows them to easily upload, edit, and manage multiple listings in one place.
Implement a status update system (e.g., "Available," "Rented") to reduce outdated listings.
Include real-time analytics to help agents track listing performance and client engagement.
Offer multi-device accessibility, ensuring seamless access on mobile, tablet, and desktop.
Develop an agent dashboard that allows them to easily upload, edit, and manage multiple listings in one place.
Implement a status update system (e.g., "Available," "Rented") to reduce outdated listings.
Include real-time analytics to help agents track listing performance and client engagement.
Offer multi-device accessibility, ensuring seamless access on mobile, tablet, and desktop.
2. COMPETITIVE ANALYSIS
Analyzed competitor websites to identify best practices and uncover gaps for a competitive, modern design.
Analyzed competitor websites to identify best practices and uncover gaps for a competitive, modern design.
Analyzed competitor websites to identify best practices and uncover gaps for a competitive, modern design.
3. PLANNING & WIRE FRAMING
Developed a strategic sitemap to define the website’s architecture, ensuring comprehensive coverage of essential pages and features for optimal usability. Designed high-fidelity wireframes for key pages to establish a seamless layout and intuitive user flow.
Developed a strategic sitemap to define the website’s architecture, ensuring comprehensive coverage of essential pages and features for optimal usability. Designed high-fidelity wireframes for key pages to establish a seamless layout and intuitive user flow.
Developed a strategic sitemap to define the website’s architecture, ensuring comprehensive coverage of essential pages and features for optimal usability. Designed high-fidelity wireframes for key pages to establish a seamless layout and intuitive user flow.
4. VISUAL DESIGN & KEY DESICIONS
HOMEPAGE
Clear Value Proposition – Highlighted key expectations and the rental process using icons and short points for quick understanding and easy onboarding.
Trust Through Differentiation – Showcased unique features, customer metrics, and success stories to build credibility and set Estate Empire apart.
Strong CTA for Action – Placed a clear, compelling CTA to guide users seamlessly toward their rental journey, improving conversions.
Social Proof for Confidence – Added customer reviews to establish trust and encourage users to take the next step.
Clear Value Proposition – Highlighted key expectations and the rental process using icons and short points for quick understanding and easy onboarding.
Trust Through Differentiation – Showcased unique features, customer metrics, and success stories to build credibility and set Estate Empire apart.
Strong CTA for Action – Placed a clear, compelling CTA to guide users seamlessly toward their rental journey, improving conversions.
Social Proof for Confidence – Added customer reviews to establish trust and encourage users to take the next step.
Clear Value Proposition – Highlighted key expectations and the rental process using icons and short points for quick understanding and easy onboarding.
Trust Through Differentiation – Showcased unique features, customer metrics, and success stories to build credibility and set Estate Empire apart.
Strong CTA for Action – Placed a clear, compelling CTA to guide users seamlessly toward their rental journey, improving conversions.
Social Proof for Confidence – Added customer reviews to establish trust and encourage users to take the next step.
PROPERTY LISTING/SEARCH PAGE
Enhanced Search Experience – Implemented filters for easy and customized property searches, ensuring users find relevant listings quickly without frustration.
Focused Property Display – Showcased one property at a time with key amenities highlighted through illustrations, making information easily scannable and improving decision-making.
Location Clarity – Integrated Google Maps pins to provide users with exact property locations, reducing uncertainty and enhancing spatial awareness.
Enhanced Search Experience – Implemented filters for easy and customized property searches, ensuring users find relevant listings quickly without frustration.
Focused Property Display – Showcased one property at a time with key amenities highlighted through illustrations, making information easily scannable and improving decision-making.
Location Clarity – Integrated Google Maps pins to provide users with exact property locations, reducing uncertainty and enhancing spatial awareness.
Enhanced Search Experience – Implemented filters for easy and customized property searches, ensuring users find relevant listings quickly without frustration.
Focused Property Display – Showcased one property at a time with key amenities highlighted through illustrations, making information easily scannable and improving decision-making.
Location Clarity – Integrated Google Maps pins to provide users with exact property locations, reducing uncertainty and enhancing spatial awareness.
PROPERTY DETAILS PAGE
Immersive Visual Experience – Used high-quality house carousel images to give customers a realistic and engaging preview, helping them make informed decisions faster.
Concise & Visual Information – Presented property overviews, amenities, and rental details with icons and minimal text for quick comprehension, reducing cognitive load.
Seamless Contact & Action – Included a prominently placed agent contact for a clear and immediate CTA, streamlining the inquiry process.
Immersive Visual Experience – Used high-quality house carousel images to give customers a realistic and engaging preview, helping them make informed decisions faster.
Concise & Visual Information – Presented property overviews, amenities, and rental details with icons and minimal text for quick comprehension, reducing cognitive load.
Seamless Contact & Action – Included a prominently placed agent contact for a clear and immediate CTA, streamlining the inquiry process.
Immersive Visual Experience – Used high-quality house carousel images to give customers a realistic and engaging preview, helping them make informed decisions faster.
Concise & Visual Information – Presented property overviews, amenities, and rental details with icons and minimal text for quick comprehension, reducing cognitive load.
Seamless Contact & Action – Included a prominently placed agent contact for a clear and immediate CTA, streamlining the inquiry process.
RENTER DASHBOARD
Intuitive Dashboard for Easy Management – Designed a user-friendly dashboard to track rental applications seamlessly, reducing friction in the process.
Centralized & Secure Document Storage – Enabled renters to store, access, and update documents in one place, ensuring convenience and eliminating redundant submissions.
Intuitive Dashboard for Easy Management – Designed a user-friendly dashboard to track rental applications seamlessly, reducing friction in the process.
Centralized & Secure Document Storage – Enabled renters to store, access, and update documents in one place, ensuring convenience and eliminating redundant submissions.
Intuitive Dashboard for Easy Management – Designed a user-friendly dashboard to track rental applications seamlessly, reducing friction in the process.
Centralized & Secure Document Storage – Enabled renters to store, access, and update documents in one place, ensuring convenience and eliminating redundant submissions.
AGENT DASHBOARD
Dedicated Multi-Dashboard for Agents – Designed an intuitive dashboard allowing agents to easily post and manage property listings, streamlining their workflow.
Visual Analytics for Better Insights – Integrated clear, easy-to-read graphs for sales and customer data, enabling agents to track performance and make informed decisions.
Separate Listing Management Section – Provided a distinct space for managing property listings efficiently, ensuring a clutter-free and organized experience.
Dedicated Multi-Dashboard for Agents – Designed an intuitive dashboard allowing agents to easily post and manage property listings, streamlining their workflow.
Visual Analytics for Better Insights – Integrated clear, easy-to-read graphs for sales and customer data, enabling agents to track performance and make informed decisions.
Separate Listing Management Section – Provided a distinct space for managing property listings efficiently, ensuring a clutter-free and organized experience.
Dedicated Multi-Dashboard for Agents – Designed an intuitive dashboard allowing agents to easily post and manage property listings, streamlining their workflow.
Visual Analytics for Better Insights – Integrated clear, easy-to-read graphs for sales and customer data, enabling agents to track performance and make informed decisions.
Separate Listing Management Section – Provided a distinct space for managing property listings efficiently, ensuring a clutter-free and organized experience.
EXPECTED RESULT & IMPACT
The platform, now in development, aims to simplify renting with better search, high-quality visuals, and transparent details for faster decisions. Google Maps, trust metrics, and clear pricing enhance confidence. Agents get a dashboard with real-time analytics, easy listings, and seamless communication, improving efficiency and conversions. Success will be tracked through user feedback and performance data.
The platform, now in development, aims to simplify renting with better search, high-quality visuals, and transparent details for faster decisions. Google Maps, trust metrics, and clear pricing enhance confidence. Agents get a dashboard with real-time analytics, easy listings, and seamless communication, improving efficiency and conversions. Success will be tracked through user feedback and performance data.
The platform, now in development, aims to simplify renting with better search, high-quality visuals, and transparent details for faster decisions. Google Maps, trust metrics, and clear pricing enhance confidence. Agents get a dashboard with real-time analytics, easy listings, and seamless communication, improving efficiency and conversions. Success will be tracked through user feedback and performance data.
