S.C. Nordic Homepage Redesign
S.C. Nordic Homepage Redesign
S.C. Nordic Homepage Redesign
Modern and visually appealing website that reflected the client's brand.
CLIENT
S.C. Nordic
TIMELINE
1 Week
SERVICES
Energy Solutions
WEBSITE
scnordic.com
MORE DETAILS
CHALLENGE
The client was struggling to attract and retain customers due to an outdated and non-responsive website that didn't align with their brand identity.
The client was struggling to attract and retain customers due to an outdated and non-responsive website that didn't align with their brand identity.
THE THOUGHT PROCESS
A minimal homepage just wouldn’t suffice for SC Nordic. The new design had to feel fresh, bold, and engaging. The primary goal was to guide visitors through a journey—showing them how SC Nordic supports their energy needs while reflecting the company’s essence. To achieve this, I opted for a darker theme to resonate with the energy domain and incorporated green accents, symbolizing success, revenue, and growth.
As a potential customer, I realized I wasn’t fully aware of the extensive range of features offered by SC Nordic. Many were either underrepresented or overlooked. To address this, I made it a point to highlight lesser-known features with vivid images & descriptions, giving users a clear understanding of the benefits they’d gain by signing up.
A minimal homepage just wouldn’t suffice for SC Nordic. The new design had to feel fresh, bold, and engaging. The primary goal was to guide visitors through a journey—showing them how SC Nordic supports their energy needs while reflecting the company’s essence. To achieve this, I opted for a darker theme to resonate with the energy domain and incorporated green accents, symbolizing success, revenue, and growth.
As a potential customer, I realized I wasn’t fully aware of the extensive range of features offered by SC Nordic. Many were either underrepresented or overlooked. To address this, I made it a point to highlight lesser-known features with vivid images & descriptions, giving users a clear understanding of the benefits they’d gain by signing up.
STRATEGIC ENHANCEMENTS
Spotlighting Services:
One of the biggest challenges with the old homepage was the lack of visibility for SC Nordic’s services. This led to confusion among users about how to utilize these solutions effectively. I ensured that both the web and mobile app offerings were prominently showcased, giving potential customers a complete picture of the available tools.
Clear User Journey Mapping:
The original design failed to provide an overview of the user journey, leaving visitors uncertain about the next steps. I introduced a detailed section outlining the entire user journey—from signing up to leveraging the platform. This addition instills confidence, helping users understand what to expect and how the process works.
Spotlighting Services:
One of the biggest challenges with the old homepage was the lack of visibility for SC Nordic’s services. This led to confusion among users about how to utilize these solutions effectively. I ensured that both the web and mobile app offerings were prominently showcased, giving potential customers a complete picture of the available tools.
Clear User Journey Mapping:
The original design failed to provide an overview of the user journey, leaving visitors uncertain about the next steps. I introduced a detailed section outlining the entire user journey—from signing up to leveraging the platform. This addition instills confidence, helping users understand what to expect and how the process works.
HOW IS IT IMPROVEMENT?
The old homepage looked dated—bland, uninspiring, and lacking visual clarity. Important features were buried, and there was no clear story guiding users through the offerings. I focused on visual storytelling, ensuring every element served a purpose:
Relevant Imagery and Content Placement:
I carefully placed content to guide users step by step, starting with gaining their confidence through clear explanations of features and processes. This approach ensured a logical and engaging flow throughout the page.
Resonating Design Theme:
The previous theme didn’t align with SC Nordic’s identity, which made it harder for users to connect with the product. The updated design bridged this gap, creating a cohesive experience that reflects the brand.
The old homepage looked dated—bland, uninspiring, and lacking visual clarity. Important features were buried, and there was no clear story guiding users through the offerings. I focused on visual storytelling, ensuring every element served a purpose:
Relevant Imagery and Content Placement:
I carefully placed content to guide users step by step, starting with gaining their confidence through clear explanations of features and processes. This approach ensured a logical and engaging flow throughout the page.
Resonating Design Theme:
The previous theme didn’t align with SC Nordic’s identity, which made it harder for users to connect with the product. The updated design bridged this gap, creating a cohesive experience that reflects the brand.
AFTER
AFTER
BEFORE
BEFORE
KEY METRICS POST-REDESIGN
The impact of the redesign was evident within just 60 days:
Visitor count skyrocketed to 30K+, marking a significant jump from the previous 20K+.
The bounce rate dropped from 60% to under 35%.
The conversion rate improved from 4% to an impressive 10%.
The impact of the redesign was evident within just 60 days:
Visitor count skyrocketed to 30K+, marking a significant jump from the previous 20K+.
The bounce rate dropped from 60% to under 35%.
The conversion rate improved from 4% to an impressive 10%.
total visits
30k+
Denmark
U.S.
Rest
Took Action
No Action
REFLECTIONS AND TAKEAWAYS
This project wasn’t just about improving aesthetics; it was about creating a homepage that worked as a problem-solver and guide for SC Nordic’s users. By addressing key pain points, focusing on clarity, and emphasizing user confidence, the new homepage successfully bridged the gap between the product and its audience.
Through strategic decisions, thoughtful design, and an iterative approach, the redesigned homepage became a valuable asset for SC Nordic—driving engagement and fostering trust with its users.
This project wasn’t just about improving aesthetics; it was about creating a homepage that worked as a problem-solver and guide for SC Nordic’s users. By addressing key pain points, focusing on clarity, and emphasizing user confidence, the new homepage successfully bridged the gap between the product and its audience.
Through strategic decisions, thoughtful design, and an iterative approach, the redesigned homepage became a valuable asset for SC Nordic—driving engagement and fostering trust with its users.
CHALLENGE
The client was struggling to attract and retain customers due to an outdated and non-responsive website that didn't align with their brand identity.
THE THOUGHT PROCESS
A minimal homepage just wouldn’t suffice for SC Nordic. The new design had to feel fresh, bold, and engaging. The primary goal was to guide visitors through a journey—showing them how SC Nordic supports their energy needs while reflecting the company’s essence. To achieve this, I opted for a darker theme to resonate with the energy domain and incorporated green accents, symbolizing success, revenue, and growth.
As a potential customer, I realized I wasn’t fully aware of the extensive range of features offered by SC Nordic. Many were either underrepresented or overlooked. To address this, I made it a point to highlight lesser-known features with vivid images & descriptions, giving users a clear understanding of the benefits they’d gain by signing up.
STRATEGIC ENHANCEMENTS
Spotlighting Services:
One of the biggest challenges with the old homepage was the lack of visibility for SC Nordic’s services. This led to confusion among users about how to utilize these solutions effectively. I ensured that both the web and mobile app offerings were prominently showcased, giving potential customers a complete picture of the available tools.
Clear User Journey Mapping:
The original design failed to provide an overview of the user journey, leaving visitors uncertain about the next steps. I introduced a detailed section outlining the entire user journey—from signing up to leveraging the platform. This addition instills confidence, helping users understand what to expect and how the process works.
HOW IS IT IMPROVEMENT?
The old homepage looked dated—bland, uninspiring, and lacking visual clarity. Important features were buried, and there was no clear story guiding users through the offerings. I focused on visual storytelling, ensuring every element served a purpose:
Relevant Imagery and Content Placement:
I carefully placed content to guide users step by step, starting with gaining their confidence through clear explanations of features and processes. This approach ensured a logical and engaging flow throughout the page.
Resonating Design Theme:
The previous theme didn’t align with SC Nordic’s identity, which made it harder for users to connect with the product. The updated design bridged this gap, creating a cohesive experience that reflects the brand.
KEY METRICS POST-REDESIGN
The impact of the redesign was evident within just 60 days:
Visitor count skyrocketed to 30K+, marking a significant jump from the previous 20K+.
The bounce rate dropped from 60% to under 35%.
The conversion rate improved from 4% to an impressive 10%.
total visits
30k+
Denmark
U.S.
Rest
Took Action
No Action
REFLECTIONS AND TAKEAWAYS
This project wasn’t just about improving aesthetics; it was about creating a homepage that worked as a problem-solver and guide for SC Nordic’s users. By addressing key pain points, focusing on clarity, and emphasizing user confidence, the new homepage successfully bridged the gap between the product and its audience.
Through strategic decisions, thoughtful design, and an iterative approach, the redesigned homepage became a valuable asset for SC Nordic—driving engagement and fostering trust with its users.